The following steps help you to set up Google Analytics in Magento store:
Step (1): Login to your Magento Admin Panel.
Step (2): Go to the System menu and click on the Configuration option.
Step (3): On the left side of the navigation, click on the Goggle API option under Sales section.
Step (4): Expand the Google Analytics panel which shows some settings such as:- Enable option should be set to Yes to activate payment method
- Type option provides two types: Google Analytics and Universal Analytics
- Account Number accepts your account number
- Enable IP anonymization option should be set to Yes. After done with the settings

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