PPC - Introduction

We have the Internet that provides a huge platform for advertising products and services online. Advertisers around the world have shown a keen interest in making good use of the Internet that is omnipresent these days to market various products and speed up their business activities by reaching out to numerous users.

PPC - Terminology

Given below is a list of the terms frequently used in PPC advertising followed by a short description of the terms. You should be thorough with these terms before proceeding further.

PPC - Setting Location & Language

A pay-per-click ad that targets mass market is seldom successful. Setting appropriate target locations for advertising allows an ad to reach the consumer precisely with specific needs and demands. In the long run, it benefits the business, as it allows to take better strategic marketing decisions.

PPC - Writing a Killer PPC Ad

In today’s world of internet marketing, the advertisers are in a fierce race of grabbing the space on webpages to put up their ads. When thousands of advertisers compete, only those who create the most effective and catchy ads stand out from others and help accelerate the seller’s business.

PPC - Landing Pages

If you create a beautiful and catchy PPC ad with an effective Call-To-Action and do not link an appropriate landing page to it, then all your efforts go in vain.
It can be very annoying and disappointing for a prospect when he clicks on a great looking ad and finds out that the landing page is irrelevant to the ad. Poor landing page management is a waste of money.
Use of landing pages in the PPC ads helps to:

PPC - Bidding

Bidding is offering a competitive price that a bidder is ready to pay for a service. The term ‘bidding’ is always used in the context of auction. Bidding is very useful to set the value of an object, an art piece, a property, a commodity, etc. The amount itself is called as a bid.

PPC - Measuring Results

It is very important to measure the success of your PPC ad. To improve an existing PPC ad further, it is vital to analyze its ROI, conversion rate, and the problems incurred.
Even if an existing ad is doing well in terms of conversion rate and generating ROI, there is always a room for improvement. To improve an ad in the right direction and elevate its ROI, it is necessary to measure the success of the launched ad.

PPC - Ad on Google

If you want to display your ad with the help of Google, you need to use Google’s AdWords.

Creating Google AdWords Account

Let us go through the steps of creating a Google Adwords Account:

• Open a browser. Type Google.com in the address bar. It opens Google’s homepage.
• Type adwords in the search box. It displays all the results related to your query.
• Click on the link Google AdWords | Google (PPC) Google Pay-Per-Click Online…

PPC - Yahoo! & Bing Search Marketing

Yahoo! Search Marketing is a keyword-based marketing where the advertisers pay the publishers a fixed amount for each click. Though Google dominates PPC advertising, Yahoo gives certain advantages over AdWords. Lower CPC and CPM are the prominent ones.

PPC - Facebook Ads

Facebook is the most popular social networking platform. People of all ages, tastes, and demographics use it, thereby creating a good option for an advertiser to reach a wide audience. Facebook ads draw the attention of users and drive them to the seller’s website.

PPC - Quick Guide

PPC - Introduction

We have the Internet that provides a huge platform for advertising products and services online. Advertisers around the world have shown a keen interest in making good use of the Internet that is omnipresent these days to market various products and speed up their business activities by reaching out to numerous users.

PPC - Useful Resources

The following resources contain additional information on PPC. Please use them to get more in-depth knowledge on this topic.

Useful Links on PPC

• PPC - Official site of PPC.
• Pay Per Click - Tricks on Pay Per Click
• PPC Wikipedia - Wikipedia reference for PPC
  

Discuss Pay Per Click

Pay Per Click (PPC) is an internet advertising system meant to direct online traffic to particular websites where the advertiser pays the publisher a certain price when an ad is clicked. This is a brief tutorial that explains how you can use PPC to your advantage and promote your business.

Online Marketing Introduction

Internet marketing is like digging a gold mine. 97% people focus on 99% dirt and keep complaining. 3% people focus on 1% gold and keep it collecting.

− Sanja Budin, Owner, smartbizprofits.com

Online Marketing Terminology

Here is a list of the standard terms used in the domain of online marketing −

Advertiser

It is a person or an organization that places advertisements to drive sale or lead through it.

SEO Friendly Website

“Good SEO work only gets better over time. It is only search engine tricks that need to keep changing when the ranking algorithms change.”

- Jill Whalen, SEO Practitioner for last 20 years.

In today’s age of information and marketing, the website of the business is the key to the entire business. It is crucial for a business to make its website listed at higher position. A high-position website increases the visibility of the website to as many people as possible.

Online Advertising

“Think like a publisher, not like a marketer.”

− David Meerman Scott, Online marketing strategist.

In the era of Internet, people can get a lot of information online, which increases their awareness about lifestyles, products, and services. For them, the Internet serves as a channel for not only communication but also for transaction and distribution.

Mobile Advertising

“Smartphones are reinventing the connection between companies and their customers.”

− Rich Miner, Partner at Google Ventures and Co-Founder, Android

Use of web-enabled smartphones in last decade has increased exponentially. The people use mobile devices to communicate with their family, friends, colleagues, and acquaintances.

Search Engine Marketing

“In 2004, good SEO made you remarkable on the net.

In 2014, good SEO is a result of being remarkable.”

− Rand Fishkin, CEO of Moz.

Search Engine Marketing (SEM) is the process of gaining market online by purchasing Ads on search engines, say Google, Yahoo, or Bing. SEM involves the promotion of websites by increasing their visibility in Search Engine Result Page (SERP).

E-Mail Marketing

“Never forget social media is for reach but email is for revenue.”

− Bryan Eisenberg, Online marketing expert, Professional speaker.

E-Mail marketing is promoting your business by sending overt E-Mails and newsletters. It uses promotional letter clubbed with product and service details to deliver the business message to audience.

Affiliate Marketing

“Affiliate Marketing Has Made Businesses Millions And Ordinary People Millionaires.”

− Larry Bussey, CEO of Action, Printing & Paper.

Affiliates are the extended sales force of your business. Affiliate marketing employs one or more third parties to drive sales to the business. It is performance based marketing where an advertiser pays one or more affiliates when they bring viewers or customers with their own efforts.

Social Media Marketing

“Nothing influences people more than a recommendation from a trusted friend.”

− Mark Zuckerberg, Founder of Facebook

Social media offers a great opportunity to discover new information, connect and interact with others, and share their perspectives. The inseparable presence of social media in the daily lives provides a great boost to market the business.

Online Reputation Marketing

“It takes many good deeds to build the reputation, and only one bad to lose it.”

− Benjamin Franklin, Founding father of United States of America.

Reputation has prime importance in business. Reputation management helps you in building brand. You put a lot of efforts in shaping our business. You structure your online reputation and struggle to improve its visibility.

Content Marketing

“Marketing is telling the world you are a rock star. Content Marketing is showing the world that you are one.”

− Robert Rose, Content Marketing Strategist, Author & Speaker.

Advertising uses the content to describe the business, brand, and business reputation. The content can be in various forms such as news, webpages, videos, white papers, infographics, podcasts, blogs, case studies, and photographs.

Blogs, Banners & Forums

“Your most unhappy customers are your greatest source of learning.”

− Bill Gates, Founder of Microsoft Inc

Blogs, banners, and forums are yet influencing domains of online marketing. They can make your business stand out from the crowd. They are capable of building a good impression among viewers.

Web Analytics

“Marketing without data is like driving with your eyes closed.”

− Dan Zarella, Social Media Scientist at HubSpot.

A business needs it to collect the data about ongoing activities, results, and effects of policies and strategies, etc., when it comes to online marketing. Web analytics comes to help to do this.