Digital Marketing - Overview

In simple terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is often referred to as online marketing, internet marketing or web marketing.

Digital Marketing - SEO

SEO stands for Search Engine Optimization. It is the process of getting traffic from the free, organic, editorial, or natural search results on the search engines. Simply put, it’s the name given to the activity that attempts to improve search engine rankings. In many respects, it's simply quality control for websites.

Digital Marketing - Social Media

Social media today is essentially word-of-mouth marketing. Getting people to connect with you online in the social arena helps spread the word about what your company is and what are your products and services.

Digital Marketing - Content

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It ultimately aims to drive profitable customer action.

Digital Marketing - Email

In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations.
Any email communication is considered as email marketing if it helps build customer loyalty, trust in a product or company, or brand recognition. For instance, when a company sends a commercial message to a group of people using electronic email mostly in the form of advertisements, requests for business or sales, or donation solicitation.

Digital Marketing - Mobile

Mobile marketing is marketing on or with a mobile device, such as a smartphone. Mobile marketing can provide the customers with time and location sensitive, personalized information that promotes goods, services, and ideas.

Digital Marketing - Pay Per Click

Pay Per Click, commonly known as PPC, refers to a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Pay-per-click is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is −

Pay-per-click ($) = Advertising cost ($) ÷ Ads clicked (#)

Digital Marketing - CRO

CRO stands for Conversion Rate Optimization. Whatever may be the ultimate goal of your website, a conversion is the successful completion of that action. CRO is the process of optimizing the site to increase the likelihood that visitors will complete a specific action.
Conversion Rate is a key metric in e-commerce, as it reveals the percentage of the site’s total traffic completing a specific goal. The higher the conversion rate, the better.

Digital Marketing - Web Analytics

Web Analytics is the measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing Web usage.
The focus of web analytics is to understand the users of a site, their behavior, and activities. The study of online user behavior and activities generate valuable marketing intelligence and provides −

Digital Marketing - Facebook

Facebook has 1.28 billion active users and is currently the largest social network – that adds up to a lot of potential brand exposure.

Digital Marketing - Pinterest

Pinterest helps people discover things in a simple, visual way. Pinners might find something they love while browsing your boards, scrolling through a category you’re listed in or searching for you directly.

Digital Marketing - Twitter

With hundreds of millions of users and over 500 million tweets being sent each day, there is a great opportunity for businesses to reach a global audience of new and existing customers through Twitter.
Twitter is a social communication tool where people broadcast short messages.

Digital Marketing - Linkedin

LinkedIn can be a powerful tool for individuals and companies looking to make new connections, generate leads, and build their brand. In addition to being a great way to recruit new talent, LinkedIn marketing is a likely top marketing tool to employ for B2B businesses. It consistently proves to be the platform of choice for marketing product launches and lead generation.

Digital Marketing - Youtube

YouTube is no longer a new platform; it’s over ten years old! However, it is seeing tremendous growth. If it isn’t already a part of your online marketing strategy, it needs to be. But what types of YouTube videos should you be making? The key is to find the place where, what your brand stands for and what your audience cares about intersect.

Digital Marketing - Google Adwords

Google AdWords is a marketplace where companies pay to have their website ranked right with the top organic search results, based on keywords.
The basic gist is, you select to promote your brand based on keywords. A keyword is a word or phrase the user searches for, who then sees your ad. Your ads will only show up for the keywords you pick.

Digital Marketing - Google Analytics

Do you have a blog? Do you have a static website? If yes, then you need Google Analytics. This tool can do so many things. Even if you just use it for the most basic of information, you can learn a lot about your website visitors and traffic.
A quick glimpse at Google Analytics can tell you −

Digital Marketing - Quick Guide

Digital Marketing - Overview

In simple terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is often referred to as online marketing, internet marketing or web marketing.

Digital Marketing - Useful Resources

The following resources contain additional information on Digital Marketing. Please use them to get more in-depth knowledge on this.

Useful Links on Digital Marketing

• Digital Marketing Wiki − Wikipedia Reference for Digital Marketing.
  

Discuss Digital Marketing

Marketing of products and services through the use of digital technologies, mainly through the internet, including mobile phones and other digital medium falls under the umbrella of digital marketing. This tutorial explains how you can use popular social media platforms such as Facebook, Twitter, LinkedIn, and Google+ to promote your business and create greater awareness about the products and services you offer.