If you are constructing a Website, then we hope you are aware of its
advantages as well. Here, in this chapter, we have listed out a few
major advantages of keeping a website.
Business is Open 24x7
This means that once you put your business onsite, then your business
is open 7 days a week and 365 days a year. Even if you are in different
locations of the world then you will be able to serve your customers on
24x7 hours basis.
Increased Customer Base
Because anyone in the world can see your website so you will gain
customers from other states and countries while you are putting in the
same amount of effort and money.
Tremendous Cost Saving
This is one of the biggest advantages of having a business online.
You do not need to keep a big man power and lot of resources to maintain
a business on site. There are many other cost saving opportunities
while keeping business online. Think of how many cards you mail out to
let customers know about your sale. All of that can be eliminated by
putting the sale information on your website and inviting your customers
to visit it.
Advertising Opportunities
Apart from saving your advertising cost, you have additional
opportunities to run advertisements from other companies and start
making money. If you ever advertised in a local newspaper, you know the
costs. You are being charged per line, per inch, and per color. On the
Web, there is no limit to how much you can put. So whenever there is a
new product or service, then you can advertise it in a better way.
Creates a Brand Image
Internet is a great medium through which you can create any image of
yourself which you want. It is all in your hands. For example, you can
design a professional website, add helpful content, and your company
will immediately take a step up in the image it represents. No matter
how small your business is, with the right tools and a great desire you
can make it look like a corporation on the Web.
Customer Satisfaction
If you have a really good site online, then you can give your
customers a lot of satisfaction in terms of customer care. You can keep
online help, FAQ, and other important information which is useful for
your customers. You can create online forums for open discussion and you
can conduct customer survey to take customer feedback etc.
Showcase Your Work
Whether you are a real estate agent, construction business owner or a
beauty salon specialist − you can put your work on display when you
have a website. Anytime a potential client wants to see your past work
and projects, simply refer him or her to your site. No need to scan and
mail pictures, or bring your client to a finished building project.
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