Being a marketing champion, needs a well-laid strategy, planned
tests, great gut feeling, calculations and lot of efforts put in the
right direction.
Following are some pointers which will be helpful in becoming a successful optimizer.
Following are some pointers which will be helpful in becoming a successful optimizer.
- Learn from your mentors. See how they are incentivized. How they reached their goals.
- Hypothesize first and then test.
- Test on qualitative data.
- Learn from real customers. Record their feedback. What is frustrating about your product. Learn from case studies. Hire a professional, probably a consultant, who can help you make better decisions.
- Involve other departments of your company. Keep in mind, as many people as many brains. All others can help in your test.
- The main result should be revenue not just increase in numbers.
- Be a leader. Learn more. Grow your networks.
- Don't give up and don't get agitated over non-resulting tests as I already said not all tests win. Don’t get disappointed. Try again with new data.
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