What are Articles?
Whether they be the good old long-copy feature articles or the
new-fangled, instruction based, step-by-step how-to ones, articles are
essential to the success of your content marketing strategy. You can use
articles to
- Discuss industry trends
- Offer solutions to typical concerns of customers
- start a discussion
How to Use Articles
Creating articles is the best way for your business to directly
address the concerns of your audience. However, creating a single
article is not going to help. You need to create an article campaign for
which you need to include your SEO team and create a keyword campaign.
Based on this and other accompanying research such as competitor and
market analysis, you can create well-informed articles, which speak to
your readers.
Benefits of Using Articles
Though it is regarded that online readers do not like reading long
copy, however, creating high quality articles and publishing them in top
tier sites like Washington Post, Mashable, Huffington Post can drive
huge traffic to your website and grow your list of subscribers and sales
leads. Again, publishing thought-leadership pieces on your community
blog can attract potential customers as well as people who can influence
your customers buying decisions such as industry experts.
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