What are Press Releases?
Like articles, press releases or
online new releases as they
are often called, are essential to provide your brand more exposure and
recognition. Generally a press release comes under PR and marketing, and
they help you to inform your potential buyers of your products and
services.
How to Use Press Releases
For press releases, you need to have a story to tell. Refer to
Story Building and Content Creation
to learn how to build a great story around your business. It doesn’t
matter if you don’t have a new per say such as new product launch or
service expansion, what you must be able to tell is a really good story
with your press release.
Benefits of Press Releases
What a press release does for you is pretty much straightforward –
inform potential customers about your product or service and induce them
to buy or subscribe.
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