Strengthen Relationships with Email Marketing
Here are the keys for building and maintaining strong customer
relationships and strategic steps to keeping customers engaged and
invested in your business. Email marketing strategies can make or break
your relationship with customers, which is why it’s vital to ensure,
you’re sending the right messages in a timely manner.
Take these six steps to effectively strengthen your customer relationship −
Keep lines of communication with the customer’s open
The most effective communications incorporate soft selling rather
than hard-hitting sales language. The newsletters, emails, tweets, and
Facebook status updates (social media in general) are easy-to-use and
appropriate ways for staying connected and incorporating soft sells.
Product quality reports and annual company reports can also keep
customers apprised.
Know the stages of customer loyalty
When you know who your loyal customers are, reward their behavior.
Implement something like a points system that offers discounts or
complimentary services for a certain amount of interaction with your
social media profiles or website. You can also reward clients for
providing you with referrals, sales lead or encouraging other business
to check you out.
Provide customer support
Marketing specialists are equipped to provide businesses the type of
customer support that also builds customer relationships. This can be
done via blog posts, newsletters, Facebook, Twitter, and an
all-encompassing social media marketplace blitz, marketers can provide
information, insight, news, advice, and even technical assistance to
customers. Those acts establish the company's interest in its customers,
making them feel valued and needed by the company.
Ask for customers' feedback
In addition to monitoring customers’ replies and interactions with
you, ask them periodically for their feedback on the products and/or
services you offer, so you can customize the promotions and content you
offer them. This will inevitably increase the customer engagement.
Personalize your emails
Make your emails personalized by including the customer name in an
email’s call to action. Also, consider sending emails from an address
that includes a first and last name, rather than a generic “sales@” e.g.
sara.joe@company.com.
Send greeting cards
Occasionally send cards to your customers to express how grateful you
are for them and their business. That one simple act will make your
customers feel respected, valued, and, best of all, appreciated. Taking a
few breaks from selling your company to do an unselfish act will make
your customers feel good.
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