Both whitepapers and case studies are primarily B2B marketing
content, however there is a thin line of difference in the way they
work.
What is a Case Study?
Case studies feature a client story, narrating how a client used your product or service to achieve its business goals.- A case study is typically a first-person narrative written in the form of a story.
- It is a testimonial which relates a real-life event.
- It is written in a simple format telling readers about a certain company’s challenges, solutions and results, at times using direct quotes from the company.
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