There are plenty of web resources out there, but here we will
highlight the top four resources for learning content marketing in a
holistic manner. Since content marketing includes the whole gamut from
content creation, search engine optimization and data analysis, the
resources included here also have specialization in one or two of these
areas.
Content Marketing Institute
Joe Pulizzi is the enigmatic founder of CMI - the most relevant and
important online resource for learning what content marketing is and how
to use it for your business. You can listen to podcasts, register for a
webinar, read articles and its monthly magazine, or even take an online
course with CMI to learn everything there’s to know about content
marketing.
MOZ
This is a website that every search engine marketer needs to refer
to, at least three times a day. It is a place to learn search engine
marketing and its related aspects such as link building, Google
Algorithm, on-page optimization, social media strategies, and a lot
more. Additionally, it offers excellent tools like Open Site Explorer
and MozBar that help you to measure and track your content marketing
success.
Copyblogger
A godsend for content writers and editors, this is the ultimate
website when it comes to finding the most useful tips and strategies on
creating content that engages and sells. From writing the best copy for
your landing pages, coming up with crisp titles for your blogposts, to
creating killer video scripts; you will find the most helpful tips on
anything and everything concerning content marketing and copywriting
here.
QuickSprout
QuickSprout is a well-known blog owned and run by Neil Patel, whom
Forbes hails as one of the top ten online marketers in the world. His
blog is a must read for all content marketers, as it gives handy tips on
different aspects of online marketing. What makes it special is its
data-driven approach, where Neil backs up his examples with data and
analysis. This is a good place to learn how data synergizes with your
content marketing efforts.
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