Facebook Marketing - Call-to-Action

The main goal of the call-to-action button is to bring businesses’ most important objective to the forefront of its Facebook presence. You can utilize the call-to-action button to send your fans to any link that you desire. This is a great way for people that visit your page to straight away interact and gain access to your pages’ primary objective.

You can select from a group of call-to-action buttons depending on what you are looking to do. Following are the main call-to-action buttons −

Book Now

This option can be used by service-based businesses for your users to book appointments.

Contact Us

It is what it says; you share your business/brand contact details here. Make sure this button is linked to your website’s contact us page.

Use App

If you have a mobile app page or mobile app, you can drive users to download the app.

Play Game

This option gives the users the ability to play an online game or try a demo. Great when you have a new game and want to show it off.

Shop Now

The show now button can be used to direct your fans to an ecommerce store.

Sign Up

This is the best option if you are looking to build a database for email, newsletter, etc.

Watch Video

With this option you can drive your users to a video. This can be either on your website, Facebook, YouTube or any other online application.

How to add the call-to-action button

To add the call-to-action button, follow these steps −
Step 1 − Go to your Facebook page and click the ‘add action button’.
Step 2 − Select the call-to-action button option that is most applicable to what you are looking to do.
Step 3 − If you want to drive your users to a website, click website, otherwise if you want to drive your users to a mobile application, click app.
Step 4 − Click ‘create’.
Step 5 − Test to make sure it works the way you want it to and you are done!