What is an eBook?
An ebook is like a whitepaper but it is more informal, loose, and
more playful. The language used is more everyday talk and is designed in
a visual manner. The content must be entertaining and easily consumable
with bold headlines, callouts, and bulleted lists.
- An ebook is written in a very concise style keeping in mind that readers skim and skip.
- The content is highly-visual and the ideas and concepts an ebook
contains have to be interesting and preferably those that are trending
and current.
Benefits of Using eBooks
Ebooks are awesome because they can bring your website traffic and
generate more leads. You can market free ebooks, as an incentive for new
customers to subscribe. When they land on a specific page of your
website, you can prompt them to collect their free ebook. You can also
market these ebooks via email campaigns. However, make sure that you add
clear call to action buttons in your ebooks so that readers are
directed to your key pages.
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