Facebook Marketing - Quick Guide

Facebook Marketing - Overview

Utilizing Facebook for your digital marketing strategy is without doubt one of the best ways to connect and grow a social following online. Being one of the largest social media platforms, it provides insight into its users’ interests, likes, dislikes, personal life and buying behavior. This large database of information can be tapped into by your business or organization to generate high quality leads, sales enquiries and traffic to your website.

Types of Facebook Pages

Facebook pages assist businesses, brands and organizations in sharing information and reaching out to people. Users like the pages that they are interested in. With this, they can stay in touch and get updates about different activities. There are a number of different pages you can create depending on what sort of organization you are starting.
Following is a list of the types of Facebook pages that you can create −

• Local business or place
• Company, organization or institution
• Brand or product
• Artist, band or public figure
• Entertainment
• Cause or community

How can posts be effective to grow your business

Facebook is a fantastic way to reach out to your audience on different levels. By posting information, photos, videos and stories, the content you share can −

• Personalize your brand
• Drive users to your blog
• Generate more traffic directly to your website
• Educate and create awareness about your industry
• Promote the culture of your organization

Facebook marketing is completely scalable as you create campaigns that are realistic and relevant to your brand. All of this is completely measurable by utilizing Facebook analytics, giving you the ability to test, evaluate and adjust the strategy that you are currently implementing.

Facebook Marketing - Profile Page Setup

We will discuss, in this chapter, how to choose the most optimized page that will suit your venture.

Choosing which page suits your venture

The first step to ‘create a page’ on Facebook requires you to select the page category. While all of the pages have the same look and feel, they have different information and features that you can highlight and promote.
Once you have decided what type of page you would like to create, you need to add in the basic details and sub-categories to get the page up and running. For each page type, different information is required.
The following is a snapshot of what information you put in to begin the creation wizard. You can change the page whenever and as many times as you would like after the setup. The only thing to keep note of is that if you change from a business or local place you will lose your reviews, maps and check-ins.
The image above is what the information fields look like when you click on one of the categories in ‘create a page’.

Adding page details

The Facebook wizard will guide you through the process quite easily when you are creating your page. If you have decided that your page is a Local Business or Place, you can add tags that help improve the ranking of your page (which will increase visibility when people are searching interests related to your business).
You can also add a detailed description, website link and a custom Facebook web URL. You will also be required to confirm that you are the authorized representative to create a Facebook page for the business. Once you have finished this step, you will then be asked to add a profile picture, add the page to your favorites and have the option to claim any duplicate pages relating to your business.
The last step to getting your business or place page set up is to choose your preferred page audience. This will let Facebook know what demographics should see your page. The setting up of Facebook pages for other categories are fairly similar.
Once you have completed the Setup Wizard, you will be directed to your new page. It will look empty except for the information you put in during the setup.