While there could be a thousand best examples of content marketing,
we’ll discuss here three brands, who are creating the most compelling
content, ideas, and strategies.
Ford
This has to be one of the smartest community building campaigns by
any company so far. It is a platform for Ford customers to share their
ideas and stories with Ford. Ford uses all kinds of content – articles,
photos, videos – to tell their story, while never failing to make it all
about the customer.
Lauren Lake
Lauren Luke was a make-up artist who struck gold with her video
tutorials on YouTube – which collectively have over 135 million views
and 500,000+ subscribers. She has built a bigger brand out of YouTube
than many top cosmetic companies on YouTube, all because of her DIY
makeup video tutorials.
Baby Center
Baby Center is hands down the most educational website ever. It has a
ton of information-based articles, all of which are very well written
and relevant to people who are planning for a baby or are learning to
become parents. This website is a stellar example of how to create
highly informational articles to address the problems of your audiences.
No comments:
Post a Comment