Writers are always asking me if I can tell them the one, best way to market their writing.
More exactly, you’d like to know the one, easiest, low-cost, and most effective way to market your writing.
Unfortunately, I can’t.
It’s not that I don’t want to — it’s that there is no one answer to that question. Different marketing strategies work for different people.
One writer might spent three days writing every marketing email, so that strategy is ineffective for them, while another one whips out ten a day and lands tons of clients.
One writer is afraid to pick up the phone, so they only make a few cold calls. Another cranks out dozens a week and grows their business.
However…there is one strategy everyone can use, and it often works great.
To use it, you’ll have to do a little research. You need to find out:
You’ll need to ask a decent number of writers for this to work.
You need to know: What are they doing, and what is getting them the best results?
Maybe all the writers in your town are going to BNI meetings.
Or they all send query letters. Or do cold calling.
Talk to enough writers, and you’ll start to see a pattern on what writers in your town do for marketing.
(And no, “nothing” does not count.)
Now you’re ready to to put the amazing strategy into practice.
Have you guessed what it is?
You can stand out from the pack by doing a different type of marketing.
For instance, my Other Den Mother, Linda Formichelli of The Renegade Writer, has done direct-mail postcard campaigns to find copywriting clients. She told me that works real well.
Yes, it’s a bit of expense. But it’s creative and unusual.
No freelancers do direct mail marketing. So you can imagine that postcard jumps right out at the marketing manager, as opposed to trying to stand out in the 100 emails they got that day.
Everyone you know sending marketing emails? Maybe you want to send yours as InMail on LinkedIn instead.
Bust a marketing move. Do something different.
You may just find the marketing strategy you need to get noticed by the prospects you’ve been dreaming of landing as clients.
More exactly, you’d like to know the one, easiest, low-cost, and most effective way to market your writing.
Unfortunately, I can’t.
It’s not that I don’t want to — it’s that there is no one answer to that question. Different marketing strategies work for different people.
One writer might spent three days writing every marketing email, so that strategy is ineffective for them, while another one whips out ten a day and lands tons of clients.
One writer is afraid to pick up the phone, so they only make a few cold calls. Another cranks out dozens a week and grows their business.
However…there is one strategy everyone can use, and it often works great.
To use it, you’ll have to do a little research. You need to find out:
What are all the other writers doing?
Ask around. Seriously.You’ll need to ask a decent number of writers for this to work.
You need to know: What are they doing, and what is getting them the best results?
Maybe all the writers in your town are going to BNI meetings.
Or they all send query letters. Or do cold calling.
Talk to enough writers, and you’ll start to see a pattern on what writers in your town do for marketing.
(And no, “nothing” does not count.)
Now you’re ready to to put the amazing strategy into practice.
Have you guessed what it is?
Do something else
That’s right. The key is to zig where everyone else is zagging.You can stand out from the pack by doing a different type of marketing.
For instance, my Other Den Mother, Linda Formichelli of The Renegade Writer, has done direct-mail postcard campaigns to find copywriting clients. She told me that works real well.
Yes, it’s a bit of expense. But it’s creative and unusual.
No freelancers do direct mail marketing. So you can imagine that postcard jumps right out at the marketing manager, as opposed to trying to stand out in the 100 emails they got that day.
Everyone you know sending marketing emails? Maybe you want to send yours as InMail on LinkedIn instead.
Bust a marketing move. Do something different.
You may just find the marketing strategy you need to get noticed by the prospects you’ve been dreaming of landing as clients.
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