Magento - Setup Newsletter

Creating news letter is a part of communication process with the buyers. Customer can subscribe to Newsletters using Magento. Customer can sign up for the Newsletter when he creates a new customer account which contains checkbox for signing up. For creating Newsletters you need to enable Newsletter option in your magento to make sure that customer has confirmed to receive Newsletter.

Step (1): To make Newsletter enable, go to System -> Configuration and click on Advanced option under Advanced section on the left side navigation.
Step (2): Expand the Disable Modules Output panel, look for Mage_Newsletter option and make it Enable.
You can configure the newsletter settings as described in the following steps:
Step (1): Login to your Magento Admin Panel.
Step (2): Go to System menu and click on the Configuration option.
Step (3): On the left side navigation, go to Customer section and click on the Newsletter option.
Step (4): Next expand the Subscription Options panel, select the Yes option for Need to Confirm field. Yes option specifies that customers want to subscribe to newsletter. Click on the Save Config button to save your changes.

Creating Newsletter Template

Before sending a Newsletter, you need to create a newsletter template. To create a newsletter template, follow the below steps:
Step (1): Login to your Magento Admin Panel.
Step (2): Go to Newsletter -> Newsletter Templates and click on the Add New Template button.
Step (3): It will display some settings related to newsletter template. Fill up the all necessary fields and click on the Save Template button as shown in the screen.

• Template Name: It is the name for your template.
• Template Subject: It specifies the subject of the email which would be received by the customer.
• Sender Name and Sender Email: These fields specify the name and email of the sender which is to be sent to customers.
• Template Content: It provides text editor and allows entering HTML code of the body of the email.

Send Newsletter

You can send the newsletters to your subscriber by queuing the template as shown below.
Step (1): Go to Newsletter menu and click on the Newsletter Queue option which displays the newsletter templates.
Step (2): For sending the Newsletter to subscriber, go to Newsletter -> Newsletter Templates and select the Queue Newsletter option from the dropdown menu on the right side of Newsletter Template page.
Step (3): It provides some of the options as shown in the screen.

• Queue Date Start: It select the date when you are going to start sending the newsletter.
• Subscribers From: It shows subscribers list of all current and former subscribers to your newsletter.
• Subject: It specifies the subject of the email.
  
• Sender Name and Sender Email: These fields specify the name and email of the sender which is to be sent to customers.
• Message: It provides text editor and allows entering message of the email.

Fill up all the fields and click on Save Newsletter button on top right corner to send newsletter to subscriber.