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Thursday, April 6, 2017
Content Marketing - Lifecycle Emails
What are Lifecycle Emails?
Lifecycle emails are basically permission-based emails that offer value to your customers. When your customers sign-up for your product or service, you can prompt them for these email subscriptions.eNewsletters are typically distributed weekly or monthly. Let’s look at when and why you can send these emails.
Content Marketing - eNewsletters
What are eNewsletters?
Like lifecycle emails, eNewsletters are also permission-based emails that offer value to your customers. When your customers sign-up for your product or service, you can prompt them for these eNewsletters' subscriptions.Content Marketing - WhitePapers
What is a Whitepaper?
A whitepaper, also called a research paper, is a kind of an extended report which focuses on a particular topic, elaborates it, and explains it in detail.Content Marketing - Case Studies
Both whitepapers and case studies are primarily B2B marketing
content, however there is a thin line of difference in the way they
work.
What is a Case Study?
Case studies feature a client story, narrating how a client used your product or service to achieve its business goals.Content Marketing - eBooks
What is an eBook?
An ebook is like a whitepaper but it is more informal, loose, and more playful. The language used is more everyday talk and is designed in a visual manner. The content must be entertaining and easily consumable with bold headlines, callouts, and bulleted lists.Content Marketing - Digital Magazines
What is a Digital Magazine?
A digital magazine is a periodical, which is something in between a PDF and a traditional magazine. It can be a fortnightly or monthly magazine containing a variety of content from articles, videos, podcasts, and more.A digital magazine is an awesome tool for presenting a ton of content that you already have but don’t want to host on your main website. For instance, you can create a digital magazine consisting of infographics,
Content Marketing - Mobile Apps
What are Mobile Applications?
Mobile as well as web-based applications are awesome tools for marketing your content to a populace, which is increasingly using their smartphones instead of their PCs to access the Internet.Content Marketing - Web Apps
What are Web-based Applications?
Though mobile apps are in the trend, you should not limit yourself to these. You should also create web-based applications, which are built to serve a specific use and customer base; and can be accessed from desktops, laptops, and even mobiles.Content Marketing - Podcasts
Podcast and webinars are spectacular pieces of content that can be
easily consumed, by an audience, without any hassles. Unlike an online
video, customers can listen to your podcast or webinar anytime, whether
they’re driving or jogging. That being said, both podcasts and webinars
can use videos. However, audio podcasts are more popular and preferred
by most people, while a webinar typically is accompanied by online
presentations.
Content Marketing - Webinars
In last chapter, we have learnt about podcast and how they can be
used in content marketing. In this chapter we should learn about
webinars.
What are Webinars?
A webinar, in contrast to podcasts, goes a bit further, as it is a participatory experience, where attendees can access the conference via a weblink or a meeting invitation.Content Marketing - Infographics
What are Infographics?
Almost every business today creates a video or infographics as part of their content marketing program. In a business context, you can use videos to give customers a guided tour of your product or service. With infographics, you can help your customers understand a specific problem that you solve for them.Content Marketing - Articles
What are Articles?
Whether they be the good old long-copy feature articles or the new-fangled, instruction based, step-by-step how-to ones, articles are essential to the success of your content marketing strategy. You can use articles to- Discuss industry trends
- Offer solutions to typical concerns of customers
- start a discussion
Content Marketing - Press Releases
What are Press Releases?
Like articles, press releases or online new releases as they are often called, are essential to provide your brand more exposure and recognition. Generally a press release comes under PR and marketing, and they help you to inform your potential buyers of your products and services.Content Marketing - Social Media
How to Use Social Media Channels
Social media promotion has become an essential part of any content marketing strategy today. This includes B2B and B2C marketing aspects and covers different social media channels such as social sharing networks, video channels, photo sharing sites, online communities, and more.Content Marketing - Examples
While there could be a thousand best examples of content marketing,
we’ll discuss here three brands, who are creating the most compelling
content, ideas, and strategies.
Content Marketing - Web Resources
There are plenty of web resources out there, but here we will
highlight the top four resources for learning content marketing in a
holistic manner. Since content marketing includes the whole gamut from
content creation, search engine optimization and data analysis, the
resources included here also have specialization in one or two of these
areas.
Content Marketing - Quick Guide
What is Content Marketing?
Content marketing is known by many names such as inbound marketing, corporate journalism, branded media, native advertising, and customer publishing to name a few. However, the basic idea behind the strategy remains the same, i.e., to create and distribute content that engages and attracts a targeted audience, while encouraging them to take action which is profitable to a business.Content Marketing - Useful Resources
The following resources contain additional information on Content
Marketing. Please use them to get more in-depth knowledge on this topic.
Useful Links on Content Marketing
- Content Marketing - Official site of Content Marketing.
- Content Marketing Wikipedia - Wikipedia reference for Content Marketing
Discuss Content Marketing
Content Marketing is all about creating and distributing content that
engages and attracts a targeted audience, while encouraging them to
take action which is profitable to a business. This is a brief tutorial
that explains how you can use content marketing to your advantage and
promote your business.
A/B Testing – Overview
A/B Testing (also known as Split testing) defines a way to
compare two versions of an application or a web page that enables you to
determine which one performs better. It is one of the easiest ways to
analyze an application or a web page to create a new version.
Thereafter, both these versions can be compared to find the conversion rate, which further helps in finding the better performer of these two.
A/B Testing – How it Works
You can monitor the visitor’s actions using statistics and analysis
to determine the version that yields a higher conversion rate. A/B
Testing results are usually given in fancy mathematical and statistical terms,
but the meaning behind the numbers are actually quite simple. There are
two significant methods through which you can check conversion rates
using A/B Testing −
A/B Testing – Why to Use?
A/B Testing is used to make business decisions based on the
results derived from data, instead of just making predictions. It allows
you to create variations of your website or app and then helps you to
confirm or discard your decision to make changes.
A/B Testing – What to Test?
A/B Testing is about creating multiple variations of an application
or a website and then comparing all these versions using samples to
determine the best variation that has the maximum conversion rate. There
are different types of variations, which can be applied to a web page
or an application.
A/B Testing – Process
A/B Testing comprises of a set of processes that one must follow sequentially in order to arrive at a realistic conclusion. In this chapter, we will discuss in detail the steps of A/B Testing process that you can use to run tests on any web page −
A/B Testing – Collect Data
The data from Google Analytics can help you to find visitor
behaviors. It is always advisable to collect enough data from the site.
Try to find the pages with low conversion rates or high drop-off rates
that can be improved. In this chapter, we will discuss a few tools which
can be used to collect data for A/B Testing.
A/B Testing – Identify Goals
The next step is to set your conversion goals. Find the metrics that
determine whether or not the variation is more successful than the
original version. Goals come from your business objectives, so as an
example, if you have to increase the sale of clothes in terms of
objectives, it can be as −
- Clear product images.
- Increase site visit rates.
- Reduce shopping cart drop rate.
A/B Testing – Create Variations
As A/B Testing is about creating new versions of an application or a
web page and then comparing all versions to see the conversion rate. You
can improve the conversion rate by analyzing the statistics to check
new variations.
A/B Testing – Run Experiment
It involves presenting all variations of your website or an
application to the visitors and their actions are monitored for each
variation. Visitor interaction for each variation is measured and
compared to determine how this variation performs.
As discussed in the previous chapter, there are various tools that can be used to generate hypothesis and to run the variations −
As discussed in the previous chapter, there are various tools that can be used to generate hypothesis and to run the variations −
A/B Testing – Analyze Results
Once the experiment is completed, next step is to analyze the
results. A/B Testing tool will present the data from the experiment and
will tell you the difference between how the different variations on a
web page performs, and also if there is a significant difference between
variations, using the help of mathematical methods and statistics.
A/B Testing – Tools
There are various tools that can be used to generate hypothesis and to run the variations, these include −
- Visual Website optimizer (VWO)
- Google Content Experiments
- Optimizely
A/B Testing – Multivariate
Like A/B Testing, Multivariate Testing is based on the same
mechanism, but it compares higher number of variables, and provides more
information about how these variables behave. In A/B Testing, you split
the traffic of a page between different versions of the design.
Multivariate Testing is used to measure the effectiveness of each
design.
A/B Testing – SEO
SEO is a method to display your website at the top of the page, when a
search is performed for those relevant items. It includes the
information that your website offers to the visitors and why webpage
content is relevant to come at the top in a search result. Many
potential customers feel that A/B Testing or Multivariate Testing will
have an effect on their search engine rankings.
A/B Testing – Interview Questions
What do you understand by A/B Testing? What is the goal behind performing A/B Testing?
A/B Testing - Quick Guide
A/B Testing – Overview
A/B Testing (also known as Split testing) defines a way to compare two versions of an application or a web page that enables you to determine which one performs better. It is one of the easiest ways to analyze an application or a web page to create a new version. Thereafter, both these versions can be compared to find the conversion rate, which further helps in finding the better performer of these two.A/B Testing - Useful Resources
The following resources contain additional information on A/B Testing. Please use them to get more in-depth knowledge on this.
Useful Links on A/B Testing
- A/B Testing Complete Guide - A/B Testing Guide.
- A/B Testing Wiki - Wikipedia Reference for A/B Testing.
Discuss A/B Testing
A/B Testing is one of the best way to compare two or more versions of an
application or a web page. It enables you to determine which one of
them performs better and can generate better conversion rates. It is one
of the easiest ways to analyze an application or a web page to create a
new version that is more effective. This is a brief tutorial that
covers the fundamentals of A/B Testing with suitable examples to
illustrate how you can put it into practice.
Amazon Marketplace - Why Amazon?
There are various reasons why you should consider selling at Amazon
Marketplace. In this introductory chapter, let us take a look at some of
the prominent reasons why you should choose Amazon Marketplace.
The Amazon Advantage
Amazon is not just an online store, rather it’s a Marketplace! It is
one of the oldest merchants on the web and has over 200 million
customers worldwide. There are many potential buyers who put their trust
in Amazon and prefer buying products from Amazon only, even if the
product costs slightly higher than at other e-commerce sites.
Amazon Marketplace - Types of Account
You must certainly be investigating what choices you should
essentially make before starting to sell your product. The very first
choice you should make is about the type of account you should hold.
Secondly, what product should you sell, and thirdly how should you
manage the shipment and return for the product.
Amazon offers two types of accounts − Individual Account and Professional Account.
Amazon offers two types of accounts − Individual Account and Professional Account.
Amazon Marketplace - What to Sell?
You can find what to sell links on the Amazon webpage. There
are huge number of products open to sale for both Individual and
Professional account holders except for some marked by asterisk for
which Individual account holders need to take prior approval. These are,
however, open for Professional account holders.
Amazon Marketplace - Product Listing
Listing is an essential part of establishing your online selling
business. It involves creating your product catalog by specifying the
mandatory and striking details of your product. Listing your merchandise
on Amazon gives your store visibility to countless shoppers online. It
can be done in four ways −
Amazon Marketplace - Fees
In this chapter, we will discuss the types of fees that Amazon charges from the merchants who do business using its platform −
- Variable Closing Fees
- Amazon Fulfillment Fees
- Referral Fees
Amazon Marketplace - Account Setting
In this chapter, we will discuss the two different types of Account Settings on Amazon Marketplace.
Individual Account
An individual Account is the least essentiality to sell products on Amazon. There is a referral fee attached, and in some cases, there is a variable closing fee. There are FBA charges if you are using the service and the shipping costs if you are shipping the product yourself.Amazon Marketplace - Buy Box
All Amazon sellers want the coverted Buy Box. This is the same
as all website holders want their website to rank on top of Google
search. When a buyer searches for a product, there may be many sellers
selling the same product with different offers.
Amazon Marketplace - Shipping Methods
The shipping method you use within Amazon is of your choice,
considering it meets the customers chosen timeframe. As mentioned
earlier, it is beneficial to go by FBA (Fulfillment by Amazon) Service.
The less time you spend each day arranging for proper packaging, the
more time you will have in finding and listing new products.
Amazon Marketplace - Listing a New Product
If you want to list a new product in the Amazon catalog, then you need to follow the steps given below −
- Click the ‘Create a new product’ button.
- Select the category into which you want to list your product. Amazon then displays a list of sub categories.
Amazon Marketplace - Pricing Tools
If you want to save your time, do not go into setting the exact
price. Set all the prices a little on the higher side − higher than the
viable sales price of the product. Then using some pricing tool, modify
the same as per the set of rules in the tool.
Amazon Marketplace - Get Highest Profit
Garnering highest profit is the ultimate goal of all the sellers and
it should be, for this is something that draws most sellers to Amazon
Marketplace. There are two key parameters in the formulation of a
profitable business. They are −
- Demand for your product, and
- Margin on the sale.
Amazon Marketplace - Price Calculator
It is quite an effort to know how much revenue you can generate by
selling a product on Amazon. Being one of the most popular marketplaces
for online merchants, Amazon has a wide array of fees - marketplace
account fees, variable cost fees, referral fees, shipping costs, etc.
Amazon Marketplace - Tax Handling
Calculation of Sales Tax
The basic question that comes to mind is how is the sales tax on Amazon calculated?- If a product is subjected to sales tax in the state in which it
is shipped, the tax is calculated on the total selling price of the
item.
Amazon Marketplace - Shipping Process
In this chapter, we will discuss the shipping process involved when you are on Amazon Marketplace.
Shipping Merchant Orders
When you go for fulfilling orders yourself, you need to ship the products to the customers. Amazon mails you as soon as your product is picked by the buyer. However, it may happen at times that you may not receive the email instantly and it may take up to 20 minutes to get the complete order information. Amazon informs you what you sold and at what price and the fee that you will be charged. Your duty is to ship the product to the buyer in time.Amazon Marketplace - Seller Central
Amazon Seller Central is the web interface used by merchants to manage their orders. A person selling via the Amazon Seller Central is considered a third-party seller. Smart sellers use Fulfillment by Amazon (FBA). However, anyone can use the Seller Central and can retain full control of their product listings and pricing. There are four main management areas - Managing your inventory, handling sales, shipment of products, and dealing with returns.
Managing The Inventory
So far, we have discussed how to list a product, raise its sale, its
shipment, etc. Let us now discuss how to manage the inventory while it
is still in the Amazon system.
- Open the Inventory Menu on the Seller Central. There will be two Manage Inventory options at the top to help you in managing your inventory, be it seller shipped or an FBA inventory.
- Click the Filters button to view the type of item you want to see.
Amazon Marketplace - Creating Reports
Amazon provides reports for the sellers about the details of their sales.
- You can find the Inventory report option in the inventory menu and an order report option in the orders menu.
- You can see the FBA items in the active listings report which includes all the active listings.
Amazon Marketplace - Managing Reviews
You have now mastered the art of selling on Amazon portal, including
how a product sells, how to manage your inventory, etc. However, keeping
your customer’s satisfied is equally important.
Customer Feedback
Satisfied customers keep buying from you. You are now tagged as a trustworthy seller. Good customer feedback leads to repeated sales. There are certain things like supplements, household needs, sports equipment, etc.Amazon Marketplace - Your Amazon Rating
Amazon keeps an eye on the behavior of each seller to ensure they are
performing well. If a seller falls too low on the rating scale, he/she
won’t be selling on Amazon for long. Performance area has three
parameters on the basis of which a seller is rated by Amazon. These are −
Amazon Marketplace - Selling in Bulk
In this chapter, we will discuss about selling the products in bulk on Amazon Marketplace.
Promoting Your Products
Once you start enjoying the sale of your product, you will have a quest to generate more demand for your product. You may want to stick to the following tips for the same −Amazon Marketplace - Best Practices
To ensure that Amazon integration works smoothly with your store and you have a voluminous sale, there are a few best practices that needs to be taken care of.
You should keep the following in mind in order to use Amazon Marketplace in an effective way −
You should keep the following in mind in order to use Amazon Marketplace in an effective way −
Troubleshooting Problems
There are many problems that will surface once you start the selling process. Following are some such problems and the ways to solve them.
- Managing low sales − At times, despite selling a very good product you may not receive a very welcoming response from the customer, resulting in poor sales. Try to figure out the reasons for the same and implement the ways to increase the sales.
Amazon Marketplace - Important Terms
Following is a list of important terms frequently encountered on Amazon Marketplace −
- Amazon Price Calculator − Pre-designed calculators by Amazon which are well equipped to help the sellers in determining their total profit on items after shipment and all monetary transactions.
- Amazon Seller Central − Amazon Seller Central is the web interface used by merchants to manage their orders.
Amazon Marketplace - Quick Guide
Amazon Marketplace - Why Amazon?
There are various reasons why you should consider selling at Amazon Marketplace. In this introductory chapter, let us take a look at some of the prominent reasons why you should choose Amazon Marketplace.Amazon Marketplace - Useful Resources
The following resources contain additional information on Amazon
Marketplace. Please use them to get more in-depth knowledge on this.
Discuss Amazon Marketplace
Amazon, the E-commerce giant, is one of the oldest merchants on the
web and has over 200 million customers worldwide. Amazon is the
unrivalled marketplace to sell products online. It provides an excellent
platform for conducting online business and has proved beneficial for
both buyers and sellers.
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